Content businesses have been dabbling with ‘moving online’ and ‘doing digital’ in various forms since the 1990s. But in 2020, users expect robust, personalised digital products and services as standard; dipping into digital simply no longer cuts it. True digital transformation of the content business is required to meet these challenges. That was the clear message from our co-founder Sam Herbert when presenting at the recent ConTech Live webinar. Sam said content companies are risking their revenue whilst braver, tech savvy firms steal a march on their customers.
Sam explained that many content firms are aware they need to reboot as a company but don’t know where to start on their digital transformation journey. Watch Sam’s presentation to learn about our digital transformation framework, how it can offer you a clear path to follow and how successful publishers are refocusing around the user.