Is the concept of a ‘hybrid-build’ approach a light bulb moment for publishers looking to digitally transform?  The option to select a ‘best of both’ when it comes to building or buying new technology certainly got people talking yesterday at the inaugural MarkLogic Publishers Day – a new global event launched by MarkLogic and attended by approximately 100 publishers and software partners in London, Washington, DC and New York.

67 Bricks’s business development consultant Susan Crean was first to mention the topic when she showcased our work with Emerald Publishing, the Incorporated Council of Law Reporting for England and Wales (ICLR) and British Medical Journal, helping them to harness data and technology to move ‘beyond the article mindset’.  She then introduced 67 Bricks’s hybrid-build approach used in partnership with Emerald Publishing when building their new content platform Emerald Insight which launched successfully last summer.  A number of the other companies presenting – which included Cambridge University Press, Conde Nast, Digital Science, IEEE and SmartLogic – picked up on the ‘hybrid’ theme.

Our publishing consultant Joris Roulleau, who was in the London audience, said: “Publishers know they need to move away from a focus on long-form book and journal content and become more user and product-led.  But where do they start? The seminar presentations sparked a lot of interest and some great conversations.”   

For a copy of Susan’s slides or to talk more about how the hybrid build approach could be used for your own products and platforms, email Susan Crean.  To read more about our work with publishers, check out our case studies on ICLR, Emerald Publishing and British Medical Journal.